BEST PRACTICES FOR PUBLISHING & PACKAGING WORKFLOWS
Marketing

The marketing subcommittee is responsible for all marketing and educational programs of the GWG. It has the responsibility to take the technical and non-technical content created by the various subcommittees and ensure it is delivered to the industry outside of the GWG, in order to reach a wide audience in an efficient way.

To do this, the marketing subcommittee manages the GWG website and Social Media, determines the PR program, organizes seminars and more.

Current Activities

The two main priorities for the marketing subcommittee at the moment are
– the creation of a new GWG website to make it easier to navigate and use; and
– increased communication about the GWG’s activities and publications