“The GWG seminar at LCC was informative and very well presented. I look forward to the next one in London”

- Bill Greenwood, London-based Repro and Colour Specialist

Ghent, Belgium – March 8, 2013 – The London College of Communication at the University of the Arts London hosted the Ghent Workgroup to provide commercial printers and packaging professionals with the latest in best practices for PDF production. All seminar presentations are available for download here.

GWG Chairman David Zwang says, “We are extremely pleased with the turnout from printers and premedia professionals in the area, who were able to hear firsthand – from their peers and the experts — about the ways they can use GWG specifications in their own operations.

“Hearing these ‘living’ examples of problems and solutions referenced by companies that successfully use GWG specifications, and the advantages they are acquiring as a result of doing so, made a big difference for many.”

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Associations Unite to Make Global Advertising Workflows a Reality

Ghent, Belgium – February 19, 2013 – Today, with the maturation of digital advertising workflows and a new emphasis on globalization, The Ghent Workgroup (GWG) and IDEAlliance have announced a partnership on the development of a GWG/IDEAlliance Ad Ticket Specification V2.0. This joint specification represents a global collaboration to define a single set of fields that foster end-to-end automation in the advertising supply chain. The cornerstone of this specification is the identification of – and an agreement to – a set of ad ticket metadata fields that are universally required and accepted by all publishers.

The Joint GWG/IDEAlliance Print Ad Ticket Specification represents the next major revision of the GWG Ad Ticket Version 1.3 and serves as the basis for the IDEAlliance ADAM (Asset Delivery Advertising Metadata) Portal Interface Guide Version 1.0.

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